About Inigo
Iñigo completed his primary and secondary school at La Salle Green Hills (LSGH) and earned a Bachelor's Degree in International Studies with a Major in Japanese Studies from De La Salle University, Manila (DLSU-M).
He looks forward to establishing a career in the financial services industry or a related industry that nurtures his interest in numbers. He also sees himself possibly building a career in manufacturing if given the right opportunity. A Japanese company would be of special interest to him because he wishes to practice his Japanese, for which he has received an N5 Proficiency Level Certification from the Japanese Government through the Japan Educational Exchanges and Services (JEES) for passing the Japanese Language Proficiency Test (JLPT) in July 2023.
In line with his intention to join the financial sector, he took on internships in PriceWaterhouseCoopers Business Services Philippines (PwC BSP) and Asia United Bank (AUB). These on-the-job trainings provided him the chance to experience first-hand the workings inside a financial institution.
Career Summary
Eloisa served as a Marketing Director at the Technological Institute of the Philippines, where she spearheaded the institution's rebranding initiatives and oversaw all communications, digital media and public relations activities. Prior to this, she was Head of Marketing at First Metro Asset Management, Inc. (former Metrobank Group subsidiary), where she strengthened investor confidence through compliance-aligned communication strategies, regulatory documentation and digital campaigns.
Her financial services career also includes leadership roles at BPI-Philam Life Assurance Corp., Security Bank, Rizal Commercial Banking Corporation, and Metrobank/Global Bank, where she launched innovative products, drove savings growth through high-impact promotions, and pioneered one of the bank's early phone-banking facilities. Earlier in her career, Eloisa honed her consumer marketing expertise at Universal Robina Corporation, where she successfully launched Hunt's Party Spaghetti Sauce—a consumer product that exceeded sales forecasts by 87% and captured 36% of category sales within three months.
Professional Experience
- Directed marketing operations, communications and rebranding initiatives while managing a staff of six (6) creative specialists (three multimedia artists, two social media specialists, and one website specialist) and facilitating the hiring process for three (3) more marketing personnel (one marketing manager, one writer and one public relations specialist).
- Oversaw all the marketing activities including all press releases, social media management, video production, merchandising and event coverage. Screened all external communication materials prior to public release.
- Approved all corporate communications and PR materials released to the public including podcast scripts, press articles and all marketing materials such as brochures, sales folders and sales letters, etc.
- Revised client account opening documents in alignment with banking laws, SEC regulations and Metrobank audit rules.
- Developed the company's consumer protection manual approved by the Board and submitted to SEC.
- Managed the yearly Annual Stockholder's Meeting including coordination with the Board, supervision of SEC report submission, print ad release in national broadsheet newspapers, communication to the stockholders on securing quorum attendance and staging of the meeting.
- Directed the product development processes including the coordination of technical, underwriting and compliance requirements. Includes the supervision of user acceptance testing.
- Managed the partnership with Citicorp Financial Services and Insurance Brokerage.
Recommendation Letters
Bernard M. Lapuz
Former Senior Vice President
Corporate Planning Group Head
Metrobank Corporation
Allan M. Tumbaga
Former Vice President
Marketing Department Head
Rizal Commercial Banking Corp.
Celeste Joy Linsangan
Director ( current )
Partnership & Customer Development Marketing
BPI-Philam Life